Introduction
Hoi An Market is a vibrant hub that embodies the rich culture and culinary traditions of Vietnam. Located at the heart of Hoi An Ancient Town, this bustling marketplace offers a sensory feast of sights, sounds, and flavors. From fresh produce and seafood to traditional handicrafts and mouthwatering street food, Hoi An Market is a must-visit destination for both locals and tourists. It provides a window into daily life in Hoi An while offering unforgettable experiences for visitors.

History and Significance of Hoi An Market
Hoi An Market has been a cornerstone of the local community for centuries, serving as a vital hub for trade and cultural exchange. Its origins date back to Hoi An’s time as a major trading port, where merchants from China, Japan, and Europe converged. Over the years, the market has evolved into a vibrant space that preserves traditional Vietnamese commerce while adapting to modern tourism. It’s not just a place for buying and selling but also a cultural landmark that reflects the soul of Hoi An.

Location and Accessibility
How to Get There
Hoi An Market is conveniently located in the heart of the Ancient Town, making it easily accessible by various means of transportation:
- From Da Nang:
- Taxi: ~40 minutes (Approx. 300,000 VND)
- Motorbike: ~45 minutes
- From Hoi An Ancient Town:
- Walking: ~10 minutes from the Japanese Covered Bridge
- Bicycle: ~5 minutes
Operating Hours
Day | Opening Hours |
Monday-Sunday | 6:00 AM – 6:00 PM |
Night Market | 6:00 PM – 10:00 PM |
Market Layout and Sections
Fresh Produce and Seafood
The market’s fresh produce and seafood section is a kaleidoscope of colors and scents. Vendors display vibrant fruits, leafy greens, and a variety of seafood caught fresh from the nearby coast.
- Popular Items:
- Mangosteens and dragon fruits
- Fresh shrimp, crab, and squid
Handicrafts and Souvenirs
Hoi An Market is a treasure trove of traditional handicrafts, textiles, and souvenirs. From handwoven baskets to intricate lanterns, you’ll find unique items that capture the essence of Vietnamese artistry.
- Must-Buy Items:
- Silk scarves and ao dai fabrics
- Bamboo and rattan products
- Handmade lanterns

Food Stalls and Local Delicacies
The food stalls at Hoi An Market offer a tantalizing array of local specialties. Whether you’re in the mood for a quick snack or a hearty meal, there’s something to satisfy every craving.
- Must-Try Dishes:
- Banh Mi
- Cao Lau
- White Rose Dumplings
Top Experiences at Hoi An Market

Culinary Delights to Try
Indulge in some of the market’s most famous dishes:
- Cao Lau: Chewy noodles with pork and herbs.
- Banh Mi: A Vietnamese sandwich bursting with flavor.
- Fresh Spring Rolls: Light and refreshing, perfect for a quick bite.
Shopping for Unique Souvenirs
Find one-of-a-kind items that make perfect gifts or keepsakes:
- Hand-painted ceramics
- Embroidered linens
- Traditional conical hats
Engaging with Local Vendors
Strike up conversations with vendors to learn about their crafts, culinary techniques, and the stories behind their products. It’s a great way to deepen your understanding of Hoi An’s culture.
Conclusion
Hoi An Market is more than just a place to shop; it’s a cultural and culinary adventure that encapsulates the spirit of Vietnam. Whether you’re sampling local delicacies, hunting for unique souvenirs, or simply soaking in the vibrant atmosphere, a visit to this iconic market is an experience you’ll never forget. Plan your trip to Hoi An Market and uncover the heart of this enchanting town.